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Meet the Founders

From our Founders

Before founding Piccolina, we both spent a lot of time in male dominated industries and we knew first-hand the challenges that women can face in establishing themselves as leaders. But, when we became parents we realized the enormous impact that gender stereotypes have on the budding identities of young children.

So, we set out to build a brand that displaces princess culture and inspires children. From the way we design our products, to the artists we collaborate with, all the way to the female-owned manufacturers that we produce with, we’ve made a commitment to social justice, equality and inclusion.

Our customers can be assured when they see a Piccolina label on any product, whether it's a dress, a doll or tee shirt, that it is sending a positive and empowering message. To put it simply, Piccolina is a brand that parents can feel good about buying for their little ones.

Heide + Emily